Showing posts with label warp. Show all posts
Showing posts with label warp. Show all posts

Thursday, 14 December 2017

OS GENERAL CONVENTIONS: movie idents

Company Idents on their own:


General


Idents alone have to be over with within 5 to 10 seconds, maximum 20 seconds otherwise they become drawn out and lose the attention of the audience. As an ident is essentially a miniature ad for the company. Advertisements on TV are usually between 30 - 40 seconds and they have to try and sell a product. Idents don't so there  is no need for more than 10 seconds of exposure, 20 seconds at a max. They have to be very simple as the only thing they are showing is the company names and these names need to be highly recognisable and remembered.

Examples


For example, everyone knows the iconic 20th Century Fox ident, the Pixar ident and the THX ident. They are so well known that there have been memes created around them. (One example below). A reason for their recognition is because of the idents. Yes, a large part of their success is due to the amount of times these companies have been a part of big movies. However, if I told you to describe the Bad Robot (Co-production SW Force Awakens amongst many other) or Dimension Films would you be able to recap it completely? If all these company idents were made differently, with a way longer duration and a lot more complexity I highly doubt that they would be as recognisable at a seconds glance, as these idents.

Audio


Music and ambient sound also plays a big part in a movie ident. Would you be able to identify the ident for each of these companies; 20th Century Fox  THX  Universal, Pixar and Metro-Goldwyn-Mayer? The answer is most probably yes as they have again, very simple but highly recognisable music and or ambient sound playing. It is usually a certain sound (the lion in MGM and lamp in Pixar) , or a simple soundtrack which you could recognisein a heartbeat. 

Meme about the THX music:
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Idents in a film opening:


Variants


In a film opening you will usually see about 2, 3 or 4 movie idents, they can either have their original audioor be an audio bridge into the movie. They can also either be their own complete standard one or have a slightly altered colour scheme or way of presenting themselves in a way which relates to the movie. For example in Friday 13th part II(Steve Miner)(1981)  the idents all have a sharp red colour scheme and there is an audio bridge which continues into the main opening scene. This is seen below. These signifiershelp anchor the horror genre due to the blood red and the sound of knives being sharpened during the sequence, where stars are flying in  the Paramount Pictures ident. 
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This also happens for the 20th Century Fox in The Simpsons Movie( David Silverman)(2007) where Ralph sings the music for the ident. This action alone has managed to anchor the unserious, comedy aspect of the movie as it is so unexpected and absurd. 
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Generally


Apart from these quite common variants the idents are usually just slotted into the absolute beginning of the movie and come, one by one. There will be shown idents from both the production companies and distribution companies. For lower budget movies they will also sometimes include the financing companies. For example there is an ident for FILM4 in the movie Four Lions(Chris Morris)(2010). FILM4being the financing company for this very low budget Warp movie.

Possibe Influences 

  • Short and simple
  • Have audio bridge 

Tuesday, 10 October 2017

ANALYSIS Film Opening '71



Image result for 71 movie poster'71
Yann Demange (2014)
BBFC 15, MPAA Rated: R
Running time of the opening sequence: 3:17

Budget: £8M
UK/US/World Box Office: £1.2M, $900K, £2.1M
Theatrical distribution in 12 countries 
 
Production co's:  Warp
Production financing:   Film4; Screen Yorkshire; Crab Apple Films
UK, US theatrical distributors: StudioCanal

LINKS: IMDB; RottenTomatoes (Users 81%, Critics 96%); BoxOfficeMojo; The-Numbers; Wiki; Official site/page; Facebook.

TRAILER
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https://www.youtube.com/watch?v=J-BaKfl1Ms4
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TITLES

Number of people/company names in titles: 3


Start/end time of main titles: 0:00- 0:40


Running time of main titles: 40 seconds


The three titles are:





Image result for studio canalStudiocanal


The main distributor of the film is studiocanal. This is also the first opening of the film therefor the most important company involved with the distribution of the film 




Image result for Film 4Film4

This is one of the commissioners for the movie and is one of the main ones in the UK. They "present" the film alongside BFI



Related image

BFI

This is the company that helped finance productions of the movie





All of the titles have no music or sound playing in the background which can get the audience to hold their breathe waiting in anticipation of what is about to happen.




TITLES ANALYSIS: ROLES

Only two specific roles were given, with 6 companies being mentioned. The 6 companies are Film4, BFI, Screen Yorkshire, Creative Scotland, Crab Apple Films and Warp Films. Crab Apple and Warp films are the main companies who have produced the film alongside the other 4 companies  


TITLES ANALYSIS 3: GENRE/NARRATIVE CONNOTATIONS

The font for the titles are a mix of large and small text like in a billing block to only highlight the important information which is the companies being shown. The font is serif and is only capital letters. The logo of warp is also shown in the title. The font denotes that the genre is not a comedy but more of a thriller. It suggests a serious tone to the movie. The titles are all on a black background, with the non diegetic sound of two men boxing in the background and other men cheering them on to really get the sense for what type of film '71 is. After the titles are done the sound of boxing continues and creates an audio bridge for about 10 seconds then it cuts to the first shot which is set in a military base with the main protagonist boxing another man and having the other soldiers cheer on.



FIRST SHOT + THE PROTAGONIST



The very first shot is a close up of two characters boxing each other panning to the right. It is obvious they are boxing because of the gloves, the shirts being drenched in sweet and the blood on their faces and mouth guards.The miss-en-scene helps anchor what exactly is going on. The opening sets the mood straight away. It is an unusual opening for there is no establishing shot. We can tell who the main protagonist is. For during the boxing sequence the camera was always focused using a shallow field of focus on him and after the sequence was done, the camera tracks the man to using close up and medium shots to show his emotion and start to make us sympathise with him. There is no voiceover for it is not needed to establish the main protagonist.  



ADDITIONAL POINTS

The establishing shot can be argued to be after the boxing sequence where there is an extreme long shot of the soldiers running down a hill as practice for the army. However this is more known as a master shot.

The army/ military camp continues to be shown as the soldiers are all practicing and training to be a soldier. The last shot of the opening is of the soldiers practicing shooting and the cut to the main film is with a gunshot and then as soon as the gunshot is heard the screen goes black, then the scene changes and the plot begins to develop.